Aluna.Social Completes $1 Million Seed Raise Led By 100x Group

4 min readFeb 25, 2021


We’re delighted to announce the completion of our Seed Equity and Private Token Sale, raising $1 Million.

100x Ventures, part of the 100x Group which is the holding structure for the BitMEX platform, was the lead investor in the seed equity round. Other investors include Genesis Block Ventures, DEXTForce Explorer, Will Harborne, CEO of DeversiFi, and Joe Vezzani, CEO of LunarCRUSH.

While making an announcement during a press briefing after the close of the round, the co-founder of Aluna.Social, Alvin Lee, said that the funds will make it possible to fast-track development of the Aluna ecosystem. “We have made tremendous progress in the development of the Aluna.Social trading platform, and the proceeds from the sale will further enable us to:

  1. Work on development of Web3 prediction games,
  2. Create an on-chain analytics tools for decentralized exchange traders,
  3. Create an on-chain social trading platform,
  4. Bootstrap liquidity for the native token ALN on DEXes including Uniswap, Sushiswap, and DXdao’s Swapr,
  5. Further develop our platform and protocol, and
  6. Carry out activities like marketing, legal, grants and business development.”

Chief Executive Officer of 100x Group, Alex Höptner, said: “We’re always looking to support innovative, emerging platforms that elevate the crypto ecosystem and provide something unique for our growing industry, and Aluna.Social is exactly that. We are proud to be one of several investors in this round to help provide Aluna.Social with a springboard to grow and develop further as they deepen their appeal with a wide range of traders.”

Our investors come with a wealth of experience in their respective fields, are pioneers within the crypto trading and DeFi space and beyond, and demonstrate long term commitment to advance decentralization, transparency, security, and overall blockchain infrastructure.

We’re incredibly excited to have the support and insights of our backers, and look forward to elevating Aluna.Social as we take our next steps into DeFi, and create the ultimate gamified social trading experience fit for the Web 3.0 world.

About 100x Group

100x Group, the holding structure for the BitMEX platform, was formed to reshape the modern digital financial system into one that is inclusive and empowering. Through strategic investments in emerging cryptocurrency technology, 100x Group aims to build a thriving cryptocurrency ecosystem. 100x is a result of the success of BitMEX, one of the world’s leading cryptocurrency derivatives platforms. BitMEX is the largest platform of its kind with a fully verified active user base. Its flagship product, XBTUSD is one of the most liquid crypto-products in the world.

About Genesis Block Ventures

Genesis Block Ventures (GBV) is a full-service investment company closely working with Genesis Block HK, Asia’s leading digital asset over-the-counter (OTC) trading center. As a private investment company with a mission of building the future through blockchain, Genesis Block Ventures is an active participant in the DeFi revolution, and has grown a thriving network to form an effective ecosystem for all aspects of blockchain, crypto, and DeFi projects.

About DEXTForce Explorer

DEXTForce is a powerful group of experienced, researched and committed DeFi traders and investors who, as a group, provide a significant interest and combined investment capacity in early stage projects. The goal of the initiative is to identify a select few highly researched, uniquely positioned and well-managed projects where the likeliness of success is high, and to contribute to these projects in a meaningful way; both financially through investment and via their collective supportive efforts.

About DeversiFi

DeversiFi is a high-speed, non-custodial exchange that gives traders the edge in fast-moving decentralised finance (DeFi) markets by allowing them to trade at lightning speed and with deep aggregated liquidity, directly from their privately owned cryptocurrency wallet. Traders can take advantage of more trading opportunities while always preserving control of their assets when they need to move fast.

About LunarCRUSH

LunarCRUSH is a developer of a cryptocurrency platform that simplifies crypto investing. It provides tools designed to improve cryptocurrency research for investors, exchanges, and funds and is also the destination for the community online, employing social data to create dashboards and insights. The company’s platform uses real-time insights powered by artificial intelligence and machine learning to analyze cryptocurrency data from sources to gain the visibility and context needed to buy, sell or hold, which enables traders to make confident and data-driven trading decisions.

About Aluna.Social

Aluna.Social is a gamified social trading terminal for managing multiple exchange accounts from one place. With a transparent social environment, top traders are rewarded monetary and reputationally, and beginner traders can learn from experts and automatically mirror trades. Aluna.Social is currently integrated with 5 exchanges, including BitMEX, Binance, Bitfinex, Bittrex and Poloniex, and has over 10,000 users.

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